Let it be known––I hate running. Hated running each marathon. Hated the hundreds of miles of training I put in. 

But I had to do it. I ran a three hour marathon on a hot Oregon morning in July. That’s a 7 minute mile x 26.2 miles. That’s fast. I even shit myself and had to eject in a forest. Then I kept running. That’s who I am. That’s how I do. That’s what I bring. 

Grit. Some nasty shit. And a lot of heart. 

Summer 2019 was undeniably the most stressful time of my adult life. I’d invested hundreds of thousands of dollars into my business and it wasn’t working the way I ‘needed’ it to work. 

I was forcing it. I’d lost all the joy. Again. Just like 2018. But this time it was all my fault. 

So what did I do? I ran. Not away. I ran into the fear. I took it out on the road, the gravel, my legs. I busted my knees and I broke the fear. 

When shit hits the fan and everyone you know starts to look around to see who is going to step up, make sure they are all looking in your direction. 

Better yet: make sure YOU are looking at you. Know who the fuck you are. What you’re capable of. 

My whole career has been about helping powerful humans remember just how powerful they are. 

If you’re a business owner, you already know how challenging it can be to show up as Leader. To be in full integrity. You’re so used to pouring into others––your team, your clients, your family––you forget to pour into yourself. 

That’s bullshit. Frankly. You’re avoiding something.

What are you avoiding? 

Maybe now, when the world is looking for leaders, you want to hide. 

You might be showing up for your clients, sure, but you’re hiding. Maybe you’re quietly stuffing your face with icecream, bottles of wine, ounces of weed. Whatever poison. Whatever comfort. Whatever feels good. Because you don’t want to show up. 

You’re confusing “compassion” with laziness. 

You’re scared. 

You’re allowed to be scared. But don’t be afraid. 

Sometimes you have to blow yourself up to remind yourself who the hell you are.
You’ve got to face the shit to remember who the master is. 

You are the master. 

Maybe that means running a marathon. Maybe that means losing 20 pounds. Maybe that means writing a novel instead of jerking off your creativity to yet another lost inspirational quote that lessens your opinion of yourself. 

Whatever it means, it means it’s time. Because 2020 has been a sharp and shiny mirror that makes everything look ugly as hell if you’re not in integrity. And these new realities, the new truths exposed are here to stay. 

So what’s it going to be? Who are you going to see when you look at yourself? Are you even going to look? 

I hardly ever talk about my private coaching work publicly. I’ve built a highly profitable executive coaching business by word of mouth. And I like to keep it that way. Because my clients do the work and pay me like they mean it. It works for everyone. They get the glory and I don’t have to play an internet marketing game I hate. 

But right now I feel a duty to show up in my small corner of the internet. Because I’m seeing a lot of disempowered talk from people I respect. A lot of stupid mistakes are being made right now, and it’s typically from smart people who are treating themselves like garbage.  

So if you’d like some help mastering yourself, getting in the best shape of your life, taking on some motherfucker of a challenge, and/or dominating some of that nasty under-the-bed-boogie-man shit that keeps you up at night––

Good. 

That’s what I’m here to help you with. I work with leaders who want to be masters.
If you think that’s you, then let’s talk. 

The work is entirely 1-on-1. It’s every day. It’s relentless. I will guide you through the process, step by step. We’ll work together for 3-6 months to accomplish one heroic goal that makes you remember you’re alive and worth it. 

So think about it. But don’t think too hard.  

When you’re ready, let’s get to work.

As a kid, I listened to punk rock and have always hated labeling myself as anything…but that’s what I am: I’m a professional coach. 

I’m also a serial entrepreneur, writer, lover, fitness addict, and have been told I take a handsome photo. (Love you, Mom.) 

We’re all many things, but one thing I am is a professional.  

In the coaching world, it’s becoming more and more important these days to distinguish yourself as a professional. 

In other words—someone who has not only accomplished what your clients want for themselves, but even more importantly someone who has been trained to create transformation in his clients’ lives.

(This, as opposed to someone who looks good with his or her shirt off, slaps the word “coach” on his Instagram bio and stands behind little more than Tony Robbins-ripped motivational quotes.)  

…Charismatic? Certainly. 

…Coach? Not so much. 

Being a model of excellence for your clients is good for marketing. But that doesn’t make you an effective coach. Especially not when your clientele are high performing executives and entrepreneurs who are results-driven and also INCREDIBLY stubborn. (Don’t scowl, you know you are.) 

It’s the same reason why not all athletes make exceptional coaches. It’s not just about knowing how to play the game and being all ra-ra motivational, it’s about enrollment.  

“Enrollment” means sharing in such a way as to have your listener take action. 

To be a good coach, your clients will think that you’re the most interesting person in the room. 

To be an exceptional coach, your clients will think that they’re the most interesting person in the room. 

Your job as a professional coach is to help your clients be an expert in leading their own lives, not following your orders.     

It’s not enough to tell your clients what to do, it’s creating the shift so that they’re telling you what they’re going to create, by when, and why you can rely on them to make it happen.

Extraordinary coaching is having the skill and compassion to enroll your clients in being the DEMAND to cause their own breakthrough.

That way, the results they create are permanent. Not just “results” on the outside, but transformation inside.

How do I know this? Because this is my brilliance. It’s who I am, what I do. And it didn’t come cheap.

In the past few years, I have invested well over $300,000 in my coaching and leadership development, from LA to San Diego, to New York to London, gaining accreditation from the ICF along the way. But who cares about titles, right? I threw that in just because.

Over my career, I’ve spent well over 10,000 hours coaching my clients, mostly entrepreneurs, executives and creatives—and all of them high performers who want more from life.

My mentors, peers and clients are the world’s very best and most successful coaches and online entrepreneurs.

Writing all of this, I’m proud of who I am. When I read these thoughts on the screen, I’m proud to call myself a coach—even if I don’t always feel that way when I see how the profession is represented on the webs.

I put all of my accomplishments at the end of this message because, in truth, none of it matters.

You know when someone is real by measure of the impact he has on your life.

You know by the sense of possibility you feel within yourself. 

It’s funny, many of the 7+ figure entrepreneurs I work with like to argue that since they’ve reached $1M in revenue, they’ve graduated from Survival. They point to their business and say: “Look, you handsome idiot, I have a sustainable, scalable, predictable business. I have a few employees. We’ve got a tight operation here. I’m a leader, not a hustler. I’m free to do whatever I want.”

Of course they say this after they’ve just admitted they’re sleeping four hours per night, are 30+ pounds overweight, and keep interrupting the conversation, saying “Hold on one second, I’m sorry, I just have to check this”—referring to a text or email.

→ Let me be clear: Some entrepreneurs do graduate from hustler to leader organically, by themselves, or they’re wise enough to hire professional coaches & mentors to help them earlier on in their journey. If you’re like my client in the example above, you are not one of them.   

Building a sustainable, scalable, predictable business is a necessary condition for creating Freedom and Impact in your business, and is a useful tool for creating Freedom and Impact in your life.

But if you’ve been reading these past few posts and feel captivated because I’m describing the internal state of what it’s like to be you and how it’s manifested in the unhealthy choices you make on a daily basis, then it doesn’t matter if you’re a billionaire, because at the end of the day you are still a hustler living from Survival and haven’t evolved into your Power.   

→ This is why very rich people can get caught in the trappings of wealth and busyness; they’re constantly looking to the outside to validate how they should feel inside and are always too “busy” to receive the impact of their work. Successful people aren’t busy. Because busy = imprisoned.

Our conversation began with a deep-dive into Levels 1 and 2 of the modern entrepreneur’s evolution.

Level 3: Freedom & Creation

In review:

• Level 1: Survival
• Major Milestone: $100k
• Level 2: Identity
• Major Milestone: $250k

Leaders are Creators

We live in one of two states of mind: Survival or Creation.

You’re either in emergency Survival mode or Creation mode (growth and repair). You cannot be in both at the same time.  

In Survival, there’s no opportunity to go inward, ever, when there’s a perpetual threat around the corner. There’s no opportunity to grow.

Our reality becomes about our body, the environment, and time:

• we obsess about our bodies and what’s wrong;
• we obsess about our environment, our business and the problems in our life;
• and we obsess about time and how there’s never enough of it.

We create problems in our lives so that we can stress ourselves out and fix them.

Freedom comes from within.

Leaders are purposeful. True leaders know their zone of genius and realize that their greatest potential for impact isn’t from being busy. It’s learning to quiet the mind, inhabit stillness, and go within in order to do the lateral thinking required to truly evolve and put a dent in the fucking universe.

When you trust yourself, you are free. When you are free, you are inspired. When you’re inspired, you create. When you create, you lead.  

Here’s how to achieve Freedom and unlock your personal Power:

Right now, you know your life would be exponentially better if you started working on any one area of your health and lifestyle.

You are predictably unreliable to follow through with your greater commitments, however, because you’re caught in Survival mode, which has you hustling inside your business instead of evolving into a true leader and influencer.

Not only do you need a complete system overhaul to help you get out of your own way and start reversing some of your unhealthiest habits, but you need an exact method that you can trust and follow without having to disrupt everything all at once in order to be successful. That sort of absolutist approach does not work when it comes to habit change and lifestyle redesign, especially when you have so much at stake.  

You need a progressive process to successfully implement the new strategies you’ll be learning through practice, feedback, mistakes, and iteration—without having to “get it right” all at once. In time, you’ll fully adopt these new modes of thinking, acting, and being.

Most importantly, you need to learn how to fully trust yourself again.  

At the root of all of your pains and problems is a Self-Trust Deficiency. As hard as it is to admit, you don’t trust yourself to follow through on commitments. When it comes to making lifestyle changes, you feel out of alignment with your intentions, your thoughts, and your actions.

Trust = Freedom = Creation = Leadership

Success is a skill that you practice and develop over time. When you learn how to trust yourself, you’ll have the freedom to create a life and business on your terms, acting with purpose and power in everything you do, thereby being the leader you know you are.

That’s where I come in. Since you don’t fully trust yourself in this area of your life—yet—you need someone you can trust. At the beginning of the book, I offered an analogy: if your life was a business, you’d need a COO to step in and free you up to be an effective CEO.  

In the rest of this book, I will I teach you my entire approach to self-mastery, health optimization and lifestyle design—the first and only of its kind that’s been created for successful entrepreneurs at the six to seven figure range.

My hope is that by having built such an extensive case for you up until this point, I’ve earned your trust. From there, you’ll be more open to implement some of my suggestions.

→ There’s nothing like the real thing, of course. When I work with my clients, I provide the deep coaching and radical accountability you desperately need to help you break free from the current paradigm within which you’re living.

Transformational coaching is the single greatest tool to get you from where you are to where you want to be. It’s the secret weapon you haven’t yet experienced. To see what’s possible, click here.

When you put Evolved Entrepreneur’s Operating System(EE/OS) to work, you will accomplish unprecedented levels of health, success, and growth in your life—just as my clients have been doing for years.